Despite what some people might suggest and some modern behaviourists might propound, most people like to win awards. There’s certainly something inherently satisfying about achieving the plaudits of your peers and taking the long walk through the applause often at the end of a relatively expensive dinner, to collect a trophy, gong, statuette, or plaque. With this applause comes the moniker of ‘Award Winner,’ that sits neatly with the entrant for the remainder of his or her career, surfaces at interviews and even finds its way into introductions and personal descriptions.

Why Have Awards in Radio?

Radio is no different to any other industry, in that most industries have award ceremonies of some kind or another, at local, national and at international level and for a variety of reasons.

• To recognise outstanding work.
• To encourage the development of new ideas.
• To encourage new entrants to develop new practices.
• To highlight particular facets of the industry perhaps being ignored.
• To spotlight successful areas within the field.
• As a social occasion to bring individuals in the industry in contact with each other.
• And some say – to make money for the organisers.

Generally each industry divides its awards into categories that best suit its own working practices and this is reflected too in radio, as a creative medium.

How to Start the Award Wining Process

At the risk of really ‘stating the obvious,’ to win any award you have to enter them first. It’s also good practice to find the awards suitable for the area of operation within the entrant’s particular field. In the radio industry this can vary from:

• Radio Programming and Production
• News Broadcasting
• Radio Advertising Production
• Presentation
• Copywriting and Audio Creativity
• Audio and Studio Technical Skills

These general categories will be found in different awards in varying degrees. It’s possible to enter some general advertising awards organised for the advertising industry under a radio section, whilst other awards are exclusively for the radio industry.

What Radio Awards to Enter

It’s well worth doing a great deal of research to find the most suitable awards competition, and the most likely category within that award, that a particular piece of work will find success. Over subscribed categories are hardest to win. Minority interest awards may reap greater success. There may even be a category directly suitable for the entrant, e.g.: student, locally produced, small budgets, or often a category with a geographical or economic bias.

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