Just as job candidates slip into their most presentable clothing for an interview to make a favorable impression on potential employers, airlines "dress up" their planes with a unique logo and color design, tailored to create a strong and positive brand image, which consumers can readily recall.
To test the power of an airline's chosen colors and logo design, look skyward the next time a plane flies overhead. The intense oranges and reds used by Southwest Airlines, for example, almost guarantee that onlookers can identify the carrier from the ground, even ten miles away from the airport on a cloudy day.
Air carriers not only strive to stand out, as Southwest's planes do, but also to create an image that calls to mind all the positive aspects of the airline in question. When you come right down to it, red is red and blue is blue, but, put together into a creative and individual design, an airline's logo acts as a larger representation of the company. It ultimately symbolizes the company's values, such as safety, punctuality, or quality service.
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